SuperSeedz

Gourmet Pumpkin Seedz

Packaging / Identity Concepts

Authentic

Cool Pumpkin

Cool Pumpkin

The initial challenge was avoiding seasonal clich├ęs

Logo Exploration

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Flavor and health benefits became the primary focus

Colored pumpkins reinforce flavor

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Nutritional benefit iconography

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award-winning-white

1st Place

The Connecticut Specialty Food Association’s
2014 Product Awards Competition
(Packaging)

The Completed Packaging

When the product hit the shelves, sales went through the roof

100Distribution

Distribution more than doubled

40Velocity

Velocity* went up 40%

*Sales by store / per week

68Coco Joe

The velocity* of the Coco Joe flavor increased 68%, which can be attributed to effective flavor visuals